Viper’s fate dire more than security regulations as FCA mulls more than a fourth generation

2014 SRT Viper TA NYIAS Front Close Up

&#8220If you construct it, they will come,&#8221 so the adage goes. Effectively they did, and you didn&#8217t, and now the Viper formerly-and-after-once more-identified-as-Dodge is on the bubble but once again. But not for the purpose you may well believe.

A Motor Trend report surfacing from an interview with an FCA representative claims that the Viper will be discontinued in 2017 for failing to comply with federal security regular FMVSS #226, or the a single that says &#8220show us your side curtain airbags.&#8221 Equipping them to the double-bubble coupe would limit what little headroom the car currently has, and given the Viper&#8217s, ahem, troubles gaining a foothold in the competitive entry-level supercar marketplace, it appears Sergio Marchionne and company would rather let Chrysler&#8217s flagship ride into the sunset than try to repair the issue.

Of course, we&#8217ve been hearing talk of the Viper&#8217s demise for a extended time now. The new FCA union contract signed late final year had no additional activity at the plant where the vehicle is built soon after 2017. And while the $ 15K price drop of late 2014 may have almost tripled sales soon after a temporary halt in production earlier that year, it didn&#8217t save the snake for excellent. The initiative to construct a third generation Viper appropriate as Detroit was dragging itself out of the depths of hell was ambitious to say the least, but you have to give FCA credit for attempting.

All hope is not lost, nonetheless. Marchionne lately stated to AutoGuide that a fourth-generation might be in the cards, if FCA can utilize a pre-current platform. Although this as well raises red flags even though it&#8217s hard to justify bespoke architecture for a automobile that isn&#8217t financially viable, it might be even harder to justify a new Viper if it can&#8217t land the appropriate underpinnings. Lately, mention has been produced of the Alfa Romeo Giulia platform (which will also be shared with Dodge&#8217s Charger and Challenger replacements), though such a move would likely mean no far more V10, and hence an finish for the Viper as we know it. Chrysler could ask Ferrari, though we could only assume how that would turn out. Maserati would be the most logical choice the GranTurismo is probably the most appropriate analog to the Viper in FCA&#8217s portfolio, and a new one is tipped to arrive in two years&#8217 time.

—By: Adam Ismail


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