1 of the much more notable marketing and advertising fails that in the end and probably led to the death of Scion was Toyota’s decision to name the excellent GT86 rear-wheel drive sports coupe, the Scion FR-S.
By then, Scion more or much less lost whatever credibility they had with the slowing momentum of the tC’s initial success. Element of Toyota’s program to name the GT86 the Scion FR-S in the US was to assist and attempt inject a lot more life and recognition into the brand, but it simply wasn’t enough. There’s a probably chance the FR-S didn’t sell really as effectively, basically because it was badged as a Scion, rather than a Toyota, which strikes back to the times of the 86 nameplate’s greatness.
Now that Scion is on its way out, that doesn’t mean the FR-S is as effectively. As an alternative, Toyota’s 86’ing the FR-S name and rebadging it as the Toyota 86 here in America, providing it the name it’s deserved all along.
That’s not all even so as Toyota also decided to squeeze some more power out of the 2.0L flat-4. Yup, you read properly, much more power, for a auto that really didn’t need it.
Ok, no, it doesn’t get a turbo motor. But it does get 5 further horses to play with, bringing the total quantity up to 205hp with torque slightly following behind as nicely with a bump to 156 lb-ft.
The Toyota 86 will also achieve a visual facelift for its introduction, providing the vehicle a fresh new look.
Just from the truth alone that it’s now becoming named the Toyota 86 in the US raises its appeal. And we can’t wait to drive it.
– By: Chris Chin